As the owner of a small business, I have a lot of hats to wear. Because of my trust in James Fritts and Rice Insurance , one I don’t have to wear is that of an “insurance expert”. I rely on James and the excellent support staff at Rice Insurance to not only advise me about the important changes in the insurance industry, but also to act as my representative, shopping my insurance needs to competitive carriers for the best prices and the best coverage. James is a true insurance professional and I value his counsel greatly. Of all the professionals I lean on in my day-to-day operation, James ranks up there with my attorney, accountant and banker as a key advisor.